ALEA

ALEA - Calm holds its shape

• About the brand

  Alea is a Canadian organic feminine care brand founded in Quebec by Roxane Champagne Duval. Built on a simple conviction: caring for your body starts with what touches it.

  • organic cotton only
  • no synthetic fibers
  • no plastic
  • no harsh chemicals

• Products and wrappers are biodegradable, shipping boxes recyclable, and 2% of all sales go toward fighting period poverty in Canada.

• Objective

  The brand was launching new product formats. Our task was to extend the packaging system by adapting closely to what already existed. Preserve the identity. Fit in organically.

• Solution

  Volska Agency developed packaging design for Alea’s new product formats:

  • applicator tampons
  • day and night pads
  • liners
  • corporate bathroom dispenser

• For each format, we created dielines and adapted the packaging design to fit seamlessly within the brand’s existing visual identity. Two colorways: white and dark grey. A neutral sage for the new SKU. Minimal elements, maximum clarity.

• Result

  The line expanded. The integrity remained.