ibis hotel
Hotel chain of the French company Accor Group in Kyiv
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Marketing Strategy
Ibis hotels are top-rated worldwide due to their location near airports and stations and their specialization in short-term stays. Our task was to expand the range of services and attract a new target audience, including corporate clients. By following the plan we developed, we achieved the desired results.
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Social Media
We conducted comprehensive work on the visual design of the hotel’s social media pages. We created a unified style, updated covers for relevant Stories, and developed the style for posts, Reels, and Stories. This helped us increase reach and improve the overall statistics of the pages.
The correctly chosen Tone Of Voice helped effectively communicate with specific audience segments.
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Instagram and Facebook Advertising
During our collaboration with the ibis hotel brand, we launched several advertising campaigns aimed at engaging with the page, increasing brand recognition, and driving traffic to the hotel’s website.
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Organization of filming
We organized and conducted a turnkey shoot with an emphasis on emotions to evoke a more loyal perception of our content by the consumer.
Social Media
| Result | Facebook page reach | Reach on Instagram | Paid coverage |
|---|---|---|---|
| How we started | 628 | 39 | 0 |
| 1 month of work | 1025 | 587 | 447 745 |
| 6 month of work | 68 319 | 238 584 | 1 579 292 |
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