Kisszu

Kisszu Studios - A New Transmedia Universe for Families

• About the Brand

  Kisszu is a new transmedia universe designed to nurture children’s imagination, curiosity, and kindness through storytelling, music, and interactive learning.

• It combines books, animation, games, and collectibles into a single experience where education becomes a magical adventure.

• Kisszu stands as the first transmedia edutainment brand with a global mission — to awaken the inner light of every child. It would be released in 5 countries: Germany, France, Great Britain, Ukraine and Finland.

• Main task

• Develop a marketing and PR strategy for Kisszu’s entry into the Ukrainian market

   

• Build a complete SMM ecosystem for Instagram, TikTok, and Pinterest

   

• Define the brand’s tone of voice, content system, and visual identity

   

• Create a collaboration and event plan with influencers, artists, and educational partners

• Solution

  We built a comprehensive communication framework connecting digital, PR, and experiential channels:

• Defined a communication strategy around key values — kindness, imagination, care, and scientific curiosity.

• Created a collaboration roadmap with artists, educators, EdTech companies, and cultural institutions.

• Designed a PR strategy for market entry including press features, influencer activations, and city installations.

• A key highlight of the launch was appointing Jamala as the brand ambassador in Ukraine. Her voice brings the heroine Elema to life, embodying the brand’s core message of empathy, culture, and inner light.

• Finally

  Kisszu now has a full-scale launch ecosystem — from strategy and creative communication to partnerships and brand storytelling.

• It has positioned itself as a movement for education, imagination, and kindness, bridging culture and technology in a way that feels both emotional and innovative.