Pesto Cafe Ukraine & Pesto Cafe Warszaw

Comprehensive work on brand marketing and company reputation

• Social Media Marketing

  We developed a content strategy that included market, competitor, and target audience analysis, content plan development, photo and video shoots, targeted advertising, and collaborations with influencers. Regular analysis of post and advertising campaign effectiveness led to adjustments for maximum results supported by monthly reports.

• Targeted Advertising

  The establishment needed to attract new visitors and increase brand recognition, which we achieved through targeted advertising. Accurately identifying the most interested audience before launching the campaigns led to more effective actions and a significant increase in regular visitors.

• Outdoor Advertising

  We developed and implemented an effective strategy for outdoor advertising placement aimed at attracting the attention of residents and city guests. Considering the establishment’s positioning and the target customer profile, we selected optimal locations for placing advertising media, significantly increasing brand awareness in high-traffic areas.

• Event Organization

  We organized a large-scale event involving partners, celebrity guests, and influencers, developing the marketing strategy and approving the budget plan, with responsibilities including partner and contractor searches.

• Opening New Locations

  We developed a strategy covering comprehensive preparation and execution of new restaurant openings, including advertising campaigns for targeted ads and Google ADS, outdoor advertising media, and festive events to increase brand recognition and customer loyalty, in addition to collaborations with influencers and media outlets.

• Product Promotion

  In addition to restaurant sales, we organized the distribution of branded products in the Novus supermarket chain and the “Moloko vid Fermera” stores.

• App Promotion and Website Optimization

  We developed and implemented a strategy for promoting the in-house delivery service through the website and mobile app, resulting in 10,000 app downloads for “Pesto Family” within three months.

• Brand Ambassador Engagement

  Engaging influencers with a significant portion of the target audience among their followers resulted in attractive content that increased brand trust and interest.

   

  We established an effective collaboration with brand ambassadors. Every month, the restaurant sent them press packages with new offerings to keep them engaged with the brand and ensure regular content on their pages mentioning the brand. This provided ambassadors with the opportunity to be among the first to explore our new offerings and receive invitations to the restaurant’s events. As a result, we attracted a new audience and strengthened the loyalty of regular visitors.

• Branded Print Products

  Our design department was responsible for developing and implementing the restaurant’s print products. During our collaboration, we created menus, flyers, advertising banners, and more.