74urbanfood

How to increase the audience in social networks in 7.5 times? Full boarding at the facility is provided at all events.

• Marketing Strategy

  The restaurant business is highly developed, so we faced a rather challenging task when developing the strategy. Considering the specifics of the establishment and its location, after detailed analysis, we chose the most accurate promotion methods.

• Social Media

  We updated the visuals to make the content more appealing to the consumer, added video content to increase the “freshness” of the feed and diversify it. 

   

  We developed our original show format for publishing Reels, where the network management prepares cocktails under the guidance of the establishment’s head bartender. 

   

  We worked on an essential aspect of branding, which helped distinguish the brand from competitors and build followers trust.

• Branding

  We developed branded printing for distribution among consumers:

  This became a solid foundation for creating attractive UGC content, which helped increase brand recognition.

  • Certificates
  • Brochures
  • Elevator ads
  • QR codes

• Advertising Campaigns

  We created a content base mentioning the brand to popularize it and increase reach. As a result, we received articles in popular publications such as BJ, Posteat, and Where to Go|Kyiv, as well as collaborations with Food and TikTok bloggers.

• PR Publications

  We created a content base mentioning the brand to popularize it and increase reach. As a result, we received articles in popular publications such as BJ, Posteat, and Where to Go|Kyiv, as well as collaborations with Food and TikTok bloggers.

• Photo and Video Shoots

  We organized a shoot to showcase the menu items, an interior shoot, and a photoshoot for the team.