Adagio ApartHotel

How to make a full house for six months in advance?

• Marketing strategy

  A detailed market analysis was conducted before the hotel’s opening. We identified and studied competitors and the target audience to achieve the expected results.

• Social Media

  We developed a relevant visual strategy that positively impacted brand recognition according to the global brand book, which the company must adhere to in any country.

   

  Tone of Voice

  After analyzing the target audience, we developed a Tone of Voice that matched the preferences of the target audience and organically complemented the brand’s image, considering the company’s international standards.

• Photo and Video Shoots

  We organized and conducted turnkey shoots for further content creation and posting in the following formats:

  • Love story
  • Interior shoots
  • 3D-tour
  • Family

• Outdoor Advertising

  We identified locations where such advertising would be most relevant and achieve the desired results.

  These included:

  • Banner on the Lviv-Kyiv highway
  • Video screens (on Beresteiska Avenue, Mechnikova Street, and near the Railway Station)

• Advertising Campaigns

  We launched themed advertising campaigns for lead generation and branded campaigns to promote social media. We achieved the following results:

  • Total impressions: 1,547,771
  • Total reach: 491,523
  • Lowest cost per click: €0.03