SLAVA U Lounge Bar

In just 3 months, we attracted over 400 regular guests through the development of a successful turnkey marketing strategy.

• Marketing Strategy

  We began by creating a comprehensive marketing strategy for the restaurant’s opening, covering all communication channels to achieve the brand’s objectives.

• Social Media marketing

  We managed the restaurant’s social media presence with a focus on creating a unique brand image and attracting new audiences. This involved multiple photo and video shoots to develop appealing visual content for the restaurant’s social media pages.

   

  Brand positioning was also developed, according to which social networks are conducted and advertising campaigns are launched.

   

  In 3 months, our work led to an increase in Facebook reach from 1,988 to 148,813 and Instagram reach from 53,810 to 75,696.

• Thematic Branded Events

  We successfully organized a series of thematic events aimed at increasing guest loyalty and brand recognition. To enhance the guest experience, we set up photo zones, work and lounge areas, and interactive elements for each event.

• Google ADS

  We executed a series of initiatives to promote the restaurant’s website. In alignment with the marketing strategy and business goals, we developed comprehensive measures to boost site traffic and attract new audiences.

   

  We set up advertising campaigns on Google, Google Maps, and Waze, helping achieve key goals, including attracting new visitors. Monthly analysis of results allowed us to refine our approach. The achieved metrics are:

  • Impressions: 152,429
  • Clicks: 1,798

• Google Maps and Waze Listing

  We created and verified the restaurant’s business profile on Google Maps, ensuring accurate and complete information, including location, hours of operation, and contact details. We also optimized the listing based on potential visitor search queries.

   

  Creating a point on Waze improved the restaurant’s visibility on navigation maps, leading to increased visitor numbers.

• Influence Marketing

  For this project, we engaged microbloggers and influencers with large audiences. Integrations were organized with Ramina Eskhakzai, Anna Alkhim, Kirill Ucupcake, Lesya Nikityuk, Valeria Chernecka, Roman Svichkorenko, Kristina Bichkova, Leon 13, and many other Food and TikTok bloggers.

• Photo and Design

  We organized and conducted shoots to achieve visual strategy goals and developed designs for promotional materials.

• PR Publications

  We handled PR promotion, resulting in brand mentions in media, thematic print, and online publications, and Telegram channels such as The Village, Tomato, TyKyiv, and BZh. Analyzing PR campaign effectiveness helped refine future brand promotion steps.

• Additional Services Provided

  • Technological Implementations (Developed NFT stickers for tables. Scanning them with a phone opens an electronic menu)
  • Outdoor Advertising in Central Kyiv
  • Print and Branded Materials (Print-ready menus, scratch cards, flyers, gift cards, branded mouthpieces, wooden signs, cocktail decor, chess board, tableware)